What is craft beer? Craft beers is a liquid form of arts; just like paintings that we are seeing in the art galleries and each of the painting in the galleries has their own unique colours, stories to tell, and personalities that the artists are trying to convey to their audiences. Craft beers are just like paintings yet instead of using paints and brushes the brewmasters uses malt, hops, water, yeast, and many different other ingredients they can find around them to craft up the beers that they want to present to the drinkers. In Canada we are very lucky that we have the best clean water resources, the best farm field to grow barleys and wheat, and the best weather conditional for growing hops. These are the main ingredients readily available for our local breweries to create their master pieces and share with the drinkers.
In the craft beer market, it’s like a large gallery with many different beers from different countries and every brewmasters in the world are trying to use the gallery to present the beers and inviting the beer drinker to use their senses to discover the personality that the brewmasters are trying to convey.
Pacific and Beyond International (P&BI) is not a brewery and does not have the talents to brew beers like every brewmasters does but we are the messengers who are responsible for bringing the Canadian craft beers to the world and inviting every beer aficionados to discover the essences of the beers that hand crafted in Canada.